MedTech and Digital Health - Growth & Innovation Workshops for SME's

Tuesday 16th May 2017

 

 

RBS Innovation & Growth 3-day workshop, with Wee BInnovation - Medical T...

Event InformatiDESCRIPTION

RBS, with Wee Big Innovation and MediCity, has created a 3-day innovation and growth workshop focusing on Medical Tech & Digital Health.

 

This is part of a series of RBS innovation and growth workshops for key business sectors across Scotland, in partnership with Wee Big Innovation.

Other sectors include Food & Drink, Commercial Real Estate, Oil & Gas, Travel and Tourism and Agriculture.

Each day features a set of interactive workshop techniques, as delegates take a step by step innovation journey from idea to delivery.

 

 

Day 1 (16th May) – Customer Driven Innovation

Product-led innovations often fail…build your new propositions around the needs and views of real customers

Content: Exploring target audiences, customer needs and competitive opportunities

 

Day 2 (8th June) – Proposition Design

The first version of a new idea is rarely the best one…stretch and build your ideas with a robust development process

Content: Strengthening the proposition, by focussing on key features, customer experience and customer validation

 

Day 3 (27th June) – Go to Market

Many innovations never get to market…

Content: Driving towards launch with a clear strategy and a simple but effective delivery plan

 

 

TRY BEFORE YOU BUY

Total cost - £750 (excl. VAT) for 3 days.

RBS have negotiated this special price AND are inviting you to take part in day 1 at no initial cost before you commit to the full 3 day program.

15 places available. Sign up by clicking on the 'Select a date' icon above.